High Dynamic Range photography brings an in-depth level of artistry to photos, as never seen before. This technology allows capture of the whole range of exposure, from brightest white to darkest black with the entire spectrum of colors in between. The process requires multiple exposures to meld together into one image, as intense as the human eye can process, important when presenting inviting scenes from the Florida Gulf Coast.

Ever advancing technology has made drone photography effective, affordable and available to the universal real estate market. Both West Coast Florida Sellers and Buyers can benefit from the breadth of information revealed in well-produced drone imagery. Often referred to as UAS (unmanned arial systems), drone photography is an exciting and valuable adjunct to your still photography.

Motion photography offers another level of excitement to property listings. Cinematography breathes life into the listing, providing distanced buyers and “lookers” the opportunity to experience the property in fully realistic mode. It is also useful during construction to document progress and record milestones. For absent partners, the video gives them convenient personal access to the property under consideration.

3600 and 3D Tours invite the buyer into the property. No longer is the viewer stuck with static, flat images, but they can roam through the property at their leisure, ducking into each room as if they were inside the home, enjoying a fragrant Gulf of Mexico breeze. One can judge just how far it is from the open format family room to the master suite, or from the pool patio to answer the front door!

Aerial Photography and Video Production

The ability to escape gravity and soar above your property through aerial photography gives one an entirely new perspective of real property.  We offer this as an essential part of your overall presentation.  Don’t leave a potential buyer wondering how your roof looks – include the whole picture in your listing, through a photographic fly-over.

Another option used to draw your buyer into the full experience of your offering is a professionally produced video. Invite the viewer to experience “life” in your property with a unique video demonstrating the livability of your property.  It will create a lasting memory as they consider your house for their future home.


When selecting a firm to create your Real Estate marketing photos, the choices are many. Much is at stake with this decision.  You want and deserve someone who knows the market, has invested in the best equipment, has a track record of success, is educated in professional photography, and has a team of associates who will understand and share your vision. The person or firm you choose will give wings to your desire to attract the right buyer or investor, right now.

Before After

What Our Clients Have to Say About CMS Photography

“”In a business where marketing sets you apart, and ahead of the others, we made the logical choice to partner with CMS for all of our listing photography since 2010. While some may argue that anyone can take pictures, we count on the “artistic eye” behind the lens. Whether you need still photography, video, drone, or Matterport, CMS is the call!”

Scott Nold

“CMS photography is very quick to respond to appointment requests and they are great at what they do including drone shots, matterport, sunset etc. Their staff is very polite. They are my only photography company I use!”

Scotty Ledford

“Photography is an extremely important part of the real estate industry and finding the perfect photographer is critical. I have been working with CMS Photography for over five years now, because of their high level of professionalism and consistency in quality. They are constantly improving their systems and process to ensure we have the best photo package possible. You owe it to your clients to provide the absolute best and you will get exactly that with CMS Photography.”

Brian Faro

As a perfectionist in the residential Real Estate industry, my sellers and I depend on great photography to showcase their listing.  High quality photography is what entices the buyers to visit the home.  That is a critical first step in a successful real estate transaction. CMS photography is my go to source to bring theses listing to light.  From listing photos, and video, to drone and virtual walk-through’s, they have all the basis covered, and even showcase the listings on individual property web pages.

Mark Boehmig

“We have been working with Chad and CMS Photography for years. We have very high expectations for the photographers we work with on our listings. Simply, we want great photography to showcase our homes in their best light. Chad and his team meet and exceed our expectations consistently.”

Toni Schemmel

“Chad is one of the hardest working photographers that I’ve had the pleasure of working with.  He is always willing to go the extra mile to ensure that my clients and myself are happy.  My clients are always thrilled with how beautiful their properties are captured in photo and video.  I happily recommend Chad, he is my go-to photographer and his dedication is unmatched.”

Stacy Haas

“We have had the pleasure of working with Chad and CMS Photography for over three years. Professional, responsive and extremely talented with their product. Would never consider anyone else and highly recommend this exceptional company.“

Ann Pinder

“I’m happy to continue to use CMS PHOTO for my listings. Chad and team are both reliable and professional, and deliver a very nice product, for me to promote my listings”

Adam Cuffaro

“Fantastic customer service. Easy and convenient to schedule. Phenomenal photography and extra options. My sellers are always so impressed with the quality and instinct of CMS photographers for capturing and highlighting the beauty of their homes.”

Christina Pitchford

“I’ve been using CMS to photograph my listings for about 6 years now.  Once I found them, I never looked back!  All of the photographers are excellent at what they do, timely, nice and professional.   They are flexible and will work with you to make your project perfect.   CMS is my go-to for all my home listings, whether it’s $200,000 or $2,000,000.”

Marcia Cullinan

“Chad Spencer Photography has experienced, gifted photographers that never fail to capture the light and details of my real estate listings. Their communication is great and I never wait long for my photography. I highly recommend this company.”

Carol Stewart